21am is a brand new concept of product design firm, deeply rooted in Italian tradition but devoted to global thinking and innovation.

Our target is simple: to create new products able to deliver an improvement in quality of our everyday life through a wise use of the best technologies.


21am is also a way of thinking about design, mankind, technology and objects. This is why we consider as one of our most valuable results a vivid debate on our blog 9.

Design philosophy, innovation guidelines, evolution of technology, changes in consumer behaviors, ideas and dreams about future, great design stories, all soliciting a new attitude towards our world.